UpTaxi or Taxi-Master: which to choose for your taxi service
Taxi-Master tops the vc.ru 2026 ranking of taxi software and is the best-known product on the market. UpTaxi is third in the same ranking. We compared both products using public data: prices, launch terms, apps, order channels and support. No marketing fluff — just numbers and the date they were taken.
UpTaxi vs Taxi-Master in numbers
- 2xcheaper in the first year for a 10-car service: 144,400 ₽ vs 288,000 ₽
- 0 ₽for implementation and training. Taxi-Master charges 42,000–52,000 ₽
- 0 ₽/monthfor the passenger app. Taxi-Master charges 7,500 ₽ a month for TaxoPhone
- 5 ₽per order in a call center instead of your own operator staff at 160,000 ₽ a month
- 1 dayand the server for your service is ready — no implementation specialist, no weeks of setup
- 30 daysof full functionality in the cloud on your real orders. Taxi-Master offers a Windows demo version
- no limiton drivers and operators. Taxi-Master has plans for 10, 35 or 120 drivers
- 0 ₽for custom features and updates. At Taxi-Master, custom development is paid separately
Taxi-Master prices from taximaster.ru as of 9 October 2026. The detailed calculation of each number is further down the page.
In short
Taxi-Master
On the market since 2003, 4,200+ implementations in 27 countries. Rental from 13,000 ₽ a month for 10 drivers, or purchase from 260,000 ₽. Implementation 42,000–52,000 ₽, passenger app 7,500 ₽ a month. A fit for large services and networks with several brands, cargo taxi and transfers.
UpTaxi
Cloud software since 2011, 100+ services in 91 cities and 7 countries. A daily fee of 150 ₽ per day plus 7–10% of driver commissions, with no license, no implementation fee and no server of your own. The server is ready in one working day, and the first 30 days are free. A fit for small and mid-sized services, startups and those moving away from radios.
The main difference
Taxi-Master charges a fixed fee for the license and implementation regardless of how many orders the service has. UpTaxi takes a percentage of completed orders, so in quiet months the payment drops along with revenue. For a 10-car service, the first year with Taxi-Master costs about twice as much; for a 120-car service with a thousand orders a day, the software costs even out. But the main saving is not the license: in UpTaxi the voice robot is included free, and the call center costs 5 ₽ per order, so a service can work without operator staff — that is 1.9 million rubles a year for 24/7 call handling. Calculation below.
First-year cost: three services
The assumptions are the same for both products: 30 days in a month, an average fare of 250 ₽, and the service keeps 7% of the fare from the driver, i.e. 17.5 ₽ per order. For Taxi-Master we used rental with the TaxoPhone passenger app and the «Standard» implementation. For UpTaxi we added a branded app for your service on Android and iOS, 40,000 ₽ one-time, to keep the comparison fair. Taxi-Master prices from taximaster.ru as of 9 October 2026.
| Service | Taxi-Master, first year | UpTaxi, first year | Difference |
|---|---|---|---|
| 10 cars, 80 orders per day | 288,000 ₽ (13,000 ₽ × 12 + 7,500 ₽ × 12 + implementation 42,000 ₽) | 144,400 ₽ (daily fee 54,000 ₽ + 10% of driver commissions 50,400 ₽ + app 40,000 ₽) | UpTaxi is 143,600 ₽ cheaper |
| 35 cars, 300 orders per day | 384,000 ₽ (21,000 ₽ × 12 + 7,500 ₽ × 12 + 42,000 ₽) | 264,100 ₽ (54,000 ₽ + 9% of driver commissions 170,100 ₽ + 40,000 ₽) | UpTaxi is 119,900 ₽ cheaper |
| 120 cars, 1,000 orders per day | 492,000 ₽ (30,000 ₽ × 12 + 7,500 ₽ × 12 + 42,000 ₽) | 481,000 ₽ (no daily fee, 7% of driver commissions 441,000 ₽ + 40,000 ₽) | Almost the same |
From the second year, UpTaxi’s one-time 40,000 ₽ for the app goes away, and Taxi-Master’s implementation goes away, but its technical support after the first month is paid under a separate plan not listed on the website. If the shared «UpTaxi Taxi» app works for you, subtract 40,000 ₽ from the UpTaxi calculation. You can run your own numbers in the cost calculator.
The biggest difference is operators
The license and implementation are not a taxi service’s main expense. The main one is operator salaries. To take calls 24/7 you need to cover 168 hours a week — at least four operators in shifts. At a salary of 40,000 ₽, that is 160,000 ₽ a month and 1,920,000 ₽ a year, and this amount does not depend on how many orders the service has.
In Taxi-Master, calls are taken by your own operators: there is a remote operator workspace and an «Operator School», but the service pays the salaries. In UpTaxi, the LLM voice robot is included in the price and creates orders on its own, and if you need a live voice, calls are taken by one of eight call centers inside the system for 1 ₽ per accepted and 4 ₽ per completed order. You can skip having your own operator staff entirely.
| Service | Taxi-Master: software + own operators | UpTaxi: software + robot + call center at 5 ₽ per order | Difference per year |
|---|---|---|---|
| 10 cars, 80 orders per day | 288,000 ₽ + 1,920,000 ₽ = 2,208,000 ₽ | 144,400 ₽ + 144,000 ₽ = 288,400 ₽ | UpTaxi is 1,919,600 ₽ cheaper |
| 35 cars, 300 orders per day | 384,000 ₽ + 1,920,000 ₽ = 2,304,000 ₽ | 264,100 ₽ + 540,000 ₽ = 804,100 ₽ | UpTaxi is 1,499,900 ₽ cheaper |
| 120 cars, 1,000 orders per day | 492,000 ₽ + 1,920,000 ₽ = 2,412,000 ₽ | 481,000 ₽ + 1,800,000 ₽ = 2,281,000 ₽ | UpTaxi is 131,000 ₽ cheaper, and the robot cuts the share of calls going to the call center even further |
The operator calculation is equally approximate for both products: four positions at 40,000 ₽. For UpTaxi we took the worst case, where all orders go through the call center. In practice, the robot handles part of the calls at no charge, and orders from the app and bots need no operator at all. Plug your own numbers into the service economics calculator.
Comparison across 20 parameters
| Parameter | Taxi-Master | UpTaxi | What it means for you |
|---|---|---|---|
| Pricing model | Rental 13,000–30,000 ₽/month by number of drivers, or purchase 260,000–870,000 ₽ | 150 ₽ per day and 7–10% of driver commissions; from 501 orders per day only 7% | With UpTaxi, the payment rises and falls with your orders |
| Implementation | 42,000–52,000 ₽, a dedicated implementation specialist | Free, server in one working day | Start with no upfront investment |
| Training | Included in implementation | Free, remote; dispatchers learn the console in 10 days | The same, but free with UpTaxi |
| Trial period | Demo version to install on Windows with basic features | 30 days of full functionality in the cloud, free for services with 50+ orders per day | A test on real orders, not on demo data |
| Driver limit | 10, 35 or 120 on the line, depending on the rental plan | No limit | No need to move to a pricier plan as you grow |
| Operator workstations | No limit on rental, 2 in the «Standard» and «Business» purchase packages | No limit | The same for rental |
| Passenger app | TaxoPhone, 7,500 ₽/month, under the service’s brand, 48+ features | Shared «UpTaxi Taxi» app included; branded app 20,000 ₽ one-time per platform | UpTaxi has no monthly fee for the app |
| Driver app | TMDriver included, custom version 50,000 ₽ | «UpTaxi Driver» included, 30,000+ installs on RuStore | The same |
| Driver work without an app | No | Driver bot in Max: orders, statuses, chat, works without GPS | Onboard drivers with any phone |
| Ordering via messengers | Not stated on the website | Ordering bots in Telegram and Max under the service’s brand, free broadcasts | An ordering channel with no paid SMS and no app install |
| Voice robot | Available as an option, no details on the website | LLM robot operator: understands natural speech, creates orders on its own 24/7 | You can drop night operator shifts |
| Working during mobile internet restrictions | Not stated | Backup connection channel for drivers | The service keeps running on restriction days |
| Automatic dispatch | By set rules | On the road graph, accounting for one-way streets, own algorithm without Yandex or Google | Shorter pickups, less empty mileage |
| External call center | Remote operator workspace, «Operator School» | 8 independent call centers inside the system: 1 ₽ per accepted and 4 ₽ per completed order | You can work with no operators of your own at all |
| Order sharing between services | Order exchange center | Order exchange, the client stays in your database | Essentially the same |
| Technical support | 24/7, first month free, then paid by plan | 24/7, included in the price | UpTaxi has no separate bill for support |
| Custom features and updates | Regular updates; custom development is paid, up to 3 in the «Premium» package | Custom features, updates and fixes free, requests go directly to the developers | The feature you need without a separate budget |
| Geography and scale | Since 2003, 4,200+ implementations, 27 countries, 120+ employees | Since 2011, 100+ services, 91 cities, 7 countries | Taxi-Master is noticeably larger |
| vc.ru 2026 ranking | 1st place, 9.6 out of 10 | 3rd place, 8.4 out of 10: fast launch, ease of use, price | Both products are in the top three |
| Customer reviews on a2is.ru | 3.5 out of 5, 19 reviews | 4.8 out of 5, 17 reviews | With a comparable number of reviews, customers rate UpTaxi higher |
| Related lines of business | Freight, transfers, couriers, septic services, social taxi | Taxi and delivery within a taxi service | Taxi-Master is more flexible for freight businesses |
Taxi-Master data was taken from taximaster.ru on 9 October 2026 and ratings from a2is.ru on 14 October 2026; both may change. «Taxi-Master» and «TaxoPhone» are trademarks of their owner. If you spot an inaccuracy, write to us and we will fix it.
Which one fits whom
Choose Taxi-Master if
You run a network of services in several cities under different brands, you are building freight or transfers as a separate business, you are ready for implementation with a budget of 300,000 ₽+ in the first year, and you want to own the software on your own server.
Choose UpTaxi if
You have one service or several in one region, 5 to 300 cars, you are starting from scratch or moving away from radios and old software, you do not want to pay for a license and implementation, and you prefer to pay a percentage of real orders. Or you need an LLM robot, bots in Telegram and Max, and work during internet restrictions — which others do not have.
How to move from Taxi-Master to UpTaxi
We transfer the client and driver database, set up fares and districts, connect telephony and run in parallel with the old software during the switch. More on the migration from other software page. Before choosing any software, it helps to ask the developer the 12 questions from our guide.
Comparison FAQ
Why is UpTaxi third and not first?
The vc.ru ranking authors scored UpTaxi 8 out of 10 for functionality, 9 for ease of use, 8 for reliability, 8 for support and 9 for price. Taxi-Master scored higher on functionality and reliability. We show this openly and do not promise what we do not have.
Can I try both products?
Yes. The Taxi-Master demo version has to be downloaded and installed on a computer. We open UpTaxi access in the cloud for 30 days with full functionality — just submit a request.
What happens to UpTaxi’s price if orders grow?
The commission goes down as volume grows: 10% at 0–100 orders per day, 9% at 101–300, 8% at 301–500, and from 501 orders the daily fee is dropped and only 7% remains.
Calculate it for your service
Submit a request — we will calculate the cost for your city and order volume, demo the software remotely and set up your server within a day.
Calculate cost Message on Telegram Message on Max
- Server ready in one business day
- No license, no server of your own
- We reply on Telegram, Max or by phone
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